Question 1

​A(n)  ____ has information about the product and encouragements to buy it. It is often prepared and set up by manufacturers and wholesalers.

Accepted Answer

A)  ​point-of-purchase display
B)  ​trade show
C)  ​frequent-user incentive display
D)  ​end-cap displayE) B) and D)
F) C) and D)

Question 2

A highly specialized mode of transportation that is used primarily to carry petroleum and natural gas is _____.

Accepted Answer

A)  pipelines
B)  airplanes
C)  railroads
D)  ships
E)  trucksF) B) and E)
G) None of the above

Question 3

Bill Yee was granted franchise rights from McDonald's for the community in which he lives. McDonald's practice of granting franchises for specific geographic areas is commonly known as selective distribution.

Accepted Answer

A) True 
 B)False

Question 4

A middleman that purchases goods in large quantities and then sells them to retailers is called a _____.

Accepted Answer

A)  retailer
B)  merchant wholesaler
C)  commission merchant
D)  manufacturer's agent
E)  manufacturer's sales branchF) B) and C)
G) All of the above

Question 5

In the past, Tupperware used only personal selling to sell its products; it now uses other methods as well to reach its target market. Together these various methods are Tupperware's _____.

Accepted Answer

A)  promotion package
B)  advertising
C)  marketing mix
D)  promotion mix
E)  public relationsF) B) and C)
G) A) and B)

Question 6

Kaitlyn demonstrates how her company's new professional stain remover works. This demonstration is part of the ____ step of the personal-selling process.

Accepted Answer

A)  prospecting
B)  answering objections
C)  closing the sale
D)  making the presentation
E)  approaching the prospectF) B) and D)
G) C) and E)

Question 7

The types of planned shopping centers are

Accepted Answer

A)  neighborhood, convenience, or regional.
B)  convenience, community, or neighborhood.
C)  community, regional, or national.
D)  regional, community, neighborhood, lifestyle.
E)  international, neighborhood, or national.F) C) and D)
G) B) and D)

Question 8

The distribution channel most likely to be used for a new car is producer to

Accepted Answer

A)  wholesaler to retailer to consumer
B)  consumer
C)  agent to wholesaler to retailer to consumer
D)  business user
E)  retailer to consumerF) None of the above
G) A) and B)

Question 9

One of the most significant issues of online retailing is _____.

Accepted Answer

A)  domain names
B)  design of websites
C)  direct selling
D)  advertising
E)  securityF) C) and D)
G) B) and C)

Question 10

Lisa is in charge of maintaining good relationships between her organization and local government, business leader groups, and the general public. Lisa's responsibilities can be called _____.

Accepted Answer

A)  advertising
B)  personal selling
C)  press coordination
D)  sales promotion
E)  public relationsF) C) and E)
G) A) and E)

Question 11

Like newspaper ads and unlike magazine advertising, television advertising:

Accepted Answer

A)  provides for a combination of sight and sound.
B)  provides for excellent photography.
C)  has a short life.
D)  is the most accessible medium.
E)  has a long life.F) B) and E)
G) C) and E)

Question 12

All of the following are helpful in evaluating the effectiveness of advertising except:

Accepted Answer

A)  past sales.
B)  responses to coupon offers.
C)  salespersons' salaries.
D)  consumer surveys by research organizations.
E)  current sales.F) A) and E)
G) D) and E)

Question 13

When a producer wants to give its products the widest possible exposure in the marketplace, it chooses intensive distribution.

Accepted Answer

A) True 
 B)False

Question 14

Mullin, Inc. purchases supplies such as paper and seat covers directly from manufacturers and then sells them to other firms. Mullin, Inc. is a(n)  _____.

Accepted Answer

A)  retailer
B)  wholesaler
C)  functional middleman
D)  agent
E)  producerF) A) and D)
G) All of the above

Question 15

Radio advertising is the most expensive advertising medium.

Accepted Answer

A) True 
 B)False

Question 16

How does an order getter differ from an order taker? Which would you expect a Schwan's home food truck delivery salesperson to be? Support your answer.

Accepted Answer

An order-getter is responsible for creat...

Question 17

Personal selling in support of the sales efforts of other intermediaries is called creative selling.

Accepted Answer

A) True 
 B)False

Question 18

A transportation firm that is available for hire by one or several shippers is a private carrier.

Accepted Answer

A) True 
 B)False

Question 19

Maria's Flower Emporium specializes in growing delicate plants for wealthy consumers around the world. Because of the fragile nature of the products, they need to spend as little time as possible in transit. Maria should use trucks to transport her products.

Accepted Answer

A) True 
 B)False

Question 20

What is the role of promotion in the marketing mix?

Accepted Answer

The role of promotion is to facilitate e...

Exam 13: Distributing and Promoting Products

Personal selling in support of the sales efforts of other intermediaries is called creative selling.

Correct AnswerverifiedShow Answer

A transportation firm that is available for hire by one or several shippers is a private carrier.

Correct AnswerverifiedShow Answer

The types of planned shopping centers are

Correct AnswerverifiedShow Answer

Like newspaper ads and unlike magazine advertising, television advertising:

Correct AnswerverifiedShow Answer

What is the role of promotion in the marketing mix?

Correct AnswerverifiedThe role of promotion is to facilitate e...View AnswerShow Answer

A middleman that purchases goods in large quantities and then sells them to retailers is called a _____.

Correct AnswerverifiedShow Answer

Bill Yee was granted franchise rights from McDonald's for the community in which he lives. McDonald's practice of granting franchises for specific geographic areas is commonly known as selective distribution.

Correct AnswerverifiedShow Answer

The distribution channel most likely to be used for a new car is producer to

Correct AnswerverifiedShow Answer

In the past, Tupperware used only personal selling to sell its products; it now uses other methods as well to reach its target market. Together these various methods are Tupperware's _____.

Correct AnswerverifiedShow Answer

How does an order getter differ from an order taker? Which would you expect a Schwan's home food truck delivery salesperson to be? Support your answer.

Correct AnswerverifiedAn order-getter is responsible for creat...View AnswerShow Answer

One of the most significant issues of online retailing is _____.

Correct AnswerverifiedShow Answer

Mullin, Inc. purchases supplies such as paper and seat covers directly from manufacturers and then sells them to other firms. Mullin, Inc. is a(n) _____.

Correct AnswerverifiedShow Answer

Radio advertising is the most expensive advertising medium.

Correct AnswerverifiedShow Answer

Maria's Flower Emporium specializes in growing delicate plants for wealthy consumers around the world. Because of the fragile nature of the products, they need to spend as little time as possible in transit. Maria should use trucks to transport her products.

Correct AnswerverifiedShow Answer

Kaitlyn demonstrates how her company's new professional stain remover works. This demonstration is part of the ____ step of the personal-selling process.

Correct AnswerverifiedShow Answer

A highly specialized mode of transportation that is used primarily to carry petroleum and natural gas is _____.

Correct AnswerverifiedShow Answer

When a producer wants to give its products the widest possible exposure in the marketplace, it chooses intensive distribution.

Correct AnswerverifiedShow Answer

All of the following are helpful in evaluating the effectiveness of advertising except:

Correct AnswerverifiedShow Answer

​A(n) ____ has information about the product and encouragements to buy it. It is often prepared and set up by manufacturers and wholesalers.

Correct AnswerverifiedShow Answer

Lisa is in charge of maintaining good relationships between her organization and local government, business leader groups, and the general public. Lisa's responsibilities can be called _____.

Correct AnswerverifiedShow Answer

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The role of promotion is to facilitate e...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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An order-getter is responsible for creat...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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A(n) ____ has information about the product and encouragements to buy it. It is often prepared and set up by manufacturers and wholesalers.

Correct Answer
verified

Correct Answer
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