Question 1

Which of the following is most likely to be the manner in which a business connects and communicates with other businesses rather than with customers?

Accepted Answer

A)  Photo sharing
B)  Blogs
C)  Video sharing
D)  Webinars
E)  PodcastsF) All of the above
G) B) and C)

Question 2

​The first step for selecting the right social media tool(s)  is

Accepted Answer

A)  ​determining the company's social media objectives.
B)  ​targeting the right customers by creating surveys.
C)  ​segmenting the market by eliminating people who don't use social media.
D)  ​determining the proper racial, gender, and ethnic blend for the media audience.E) A) and B)
F) None of the above

Question 3

There are no such things as special e-business resources.

Accepted Answer

A) True 
 B)False

Question 4

"Critics" are the social media type that publish blogs, publish their own Web pages, and upload videos and music.

Accepted Answer

A) True 
 B)False

Question 5

Each objective of a social media plan should be all of the following except

Accepted Answer

A)  measurable.
B)  specific.
C)  achievable.
D)  oriented toward the future.
E)  vague.F) A) and E)
G) A) and D)

Question 6

The growth of the Internet has created some new customer needs that did not exist before the creation of the Internet.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following specialized business models would perform e-business activities to generate revenues by matching online buyers and sellers to facilitate exchanges?

Accepted Answer

A)  Advertising e-business model
B)  Brokerage e-business model
C)  Subscription e-business model
D)  Pay-per-transaction e-business model
E)  C2B e-business modelF) None of the above
G) B) and D)

Question 8

Flickr would be considered a social gaming site.
​

Accepted Answer

A) True 
 B)False

Question 9

Online merchants like Amazon.com can reach a global customer base twenty-four hours a day, seven days a week.

Accepted Answer

A) True 
 B)False

Question 10

Webinars are a social media tool used most often to sell to other businesses.
​

Accepted Answer

A) True 
 B)False

Question 11

​When designing a social media plan, businesses generally assume

Accepted Answer

A)  ​social media is not free and can be quite expensive.
B)  ​social media is free.
C)  ​using social media is so easy a child can do it.
D)  ​using social media effectively for marketing is not free but does not require expertiseE) A) and B)
F) A) and C)

Question 12

Which of the following is the last step in building a social media plan?​

Accepted Answer

A)  ​Establish social media objectives
B)  ​Listen to determine opportunities
C)  ​Segment and target the social media customer
D)  ​Select social media tools
E)  ​Implement and integrate the planF) All of the above
G) A) and B)

Question 13

The ABC Auto Supply Company of Burlington, Vermont, uses an e-commerce software program on its website to allow customers such as Quickeeze Body Shop to enter their own orders for auto parts. ABC is following a(n)  ____ business model.

Accepted Answer

A)  B2B
B)  supplier-to-customer
C)  B2C
D)  automotive-supply
E)  online customer focusF) A) and E)
G) B) and E)

Question 14

"Digital natives" have typically grown up with technology and are comfortable sharing information about themselves.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is not one of the top four social networking sites used by business?

Accepted Answer

A)  Pinterest
B)  YouTube
C)  Facebook
D)  Twitter
E)  LinkedInF) A) and B)
G) C) and E)

Question 16

What does "stickiest" refer to in regard to social media?​

Accepted Answer

A)  ​Users who "stick" other friends to the site
B)  ​Social media sites that use cookies to "stick" users to their site
C)  ​Social media sites that connect users with other social media sites
D)  ​Companies that use social media to "stick" separate companies together in order to gain customers
E)  ​Users spending a great deal of time at a particular siteF) C) and D)
G) B) and C)

Question 17

A podcast is a website that allows a company to share information.

Accepted Answer

A) True 
 B)False

Exam 14: Understanding Social Media and E-Business

Which of the following is most likely to be the manner in which a business connects and communicates with other businesses rather than with customers?

Correct Answer
verified

The ABC Auto Supply Company of Burlington, Vermont, uses an e-commerce software program on its website to allow customers such as Quickeeze Body Shop to enter their own orders for auto parts. ABC is following a(n) ____ business model.

Correct Answer
verified

Webinars are a social media tool used most often to sell to other businesses.

Correct Answer
verified

"Digital natives" have typically grown up with technology and are comfortable sharing information about themselves.

Correct Answer
verified

The growth of the Internet has created some new customer needs that did not exist before the creation of the Internet.

Correct Answer
verified

There are no such things as special e-business resources.

Correct Answer
verified

Which of the following specialized business models would perform e-business activities to generate revenues by matching online buyers and sellers to facilitate exchanges?

Correct Answer
verified

Which of the following is not one of the top four social networking sites used by business?

Correct Answer
verified

Flickr would be considered a social gaming site.

Correct Answer
verified

Each objective of a social media plan should be all of the following except

Correct Answer
verified

When designing a social media plan, businesses generally assume

Correct Answer
verified

The first step for selecting the right social media tool(s) is

Correct Answer
verified

Online merchants like Amazon.com can reach a global customer base twenty-four hours a day, seven days a week.

Correct Answer
verified

"Critics" are the social media type that publish blogs, publish their own Web pages, and upload videos and music.

Correct Answer
verified

A podcast is a website that allows a company to share information.

Correct Answer
verified

Which of the following is the last step in building a social media plan?

Correct Answer
verified

What does "stickiest" refer to in regard to social media?

Correct Answer
verified

Exam 14: Understanding Social Media and E-Business

Which of the following is most likely to be the manner in which a business connects and communicates with other businesses rather than with customers?

Correct AnswerverifiedShow Answer

The ABC Auto Supply Company of Burlington, Vermont, uses an e-commerce software program on its website to allow customers such as Quickeeze Body Shop to enter their own orders for auto parts. ABC is following a(n) ____ business model.

Correct AnswerverifiedShow Answer

Webinars are a social media tool used most often to sell to other businesses. ​

Correct AnswerverifiedShow Answer

"Digital natives" have typically grown up with technology and are comfortable sharing information about themselves.

Correct AnswerverifiedShow Answer

The growth of the Internet has created some new customer needs that did not exist before the creation of the Internet.

Correct AnswerverifiedShow Answer

There are no such things as special e-business resources.

Correct AnswerverifiedShow Answer

Which of the following specialized business models would perform e-business activities to generate revenues by matching online buyers and sellers to facilitate exchanges?

Correct AnswerverifiedShow Answer

Which of the following is not one of the top four social networking sites used by business?

Correct AnswerverifiedShow Answer

Flickr would be considered a social gaming site. ​

Correct AnswerverifiedShow Answer

Each objective of a social media plan should be all of the following except

Correct AnswerverifiedShow Answer

​When designing a social media plan, businesses generally assume

Correct AnswerverifiedShow Answer

​The first step for selecting the right social media tool(s) is

Correct AnswerverifiedShow Answer

Online merchants like Amazon.com can reach a global customer base twenty-four hours a day, seven days a week.

Correct AnswerverifiedShow Answer

"Critics" are the social media type that publish blogs, publish their own Web pages, and upload videos and music.

Correct AnswerverifiedShow Answer

A podcast is a website that allows a company to share information.

Correct AnswerverifiedShow Answer

Which of the following is the last step in building a social media plan?​

Correct AnswerverifiedShow Answer

What does "stickiest" refer to in regard to social media?​

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Webinars are a social media tool used most often to sell to other businesses.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Flickr would be considered a social gaming site.

Correct Answer
verified

Correct Answer
verified

When designing a social media plan, businesses generally assume

Correct Answer
verified

The first step for selecting the right social media tool(s) is

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Which of the following is the last step in building a social media plan?

Correct Answer
verified

What does "stickiest" refer to in regard to social media?

Correct Answer
verified