Question 1

Rosie's Flowers Company in Tulips, Ohio, uses an e-commerce software program on its website to allow customers to enter their own orders for flowers that are delivered by the end of the next business day. Rosie's Flowers follows a(n)  ____ model.

Accepted Answer

A)  B2B
B)  business-to-customer
C)  B2C
D)  Internet
E)  online customer focusF) A) and B)
G) C) and D)

Question 2

One type of B2B model focuses on

Accepted Answer

A)  facilitating sales transactions between businesses.
B)  increasing costs to consumers.
C)  gaining the loyalty of individual buyers.
D)  eliminating higher costs of finished products.
E)  all of the above.F) All of the above
G) A) and B)

Question 3

Computers and software belong to which of the following specialized e-business resources?

Accepted Answer

A)  Human
B)  Financial
C)  Material
D)  Informational
E)  DigitalF) A) and B)
G) A) and C)

Question 4

There are a very limited number of ways that a business can interact with other businesses as well as consumers through social media.

Accepted Answer

A) True 
 B)False

Question 5

Rebecca is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics business because she knows that

Accepted Answer

A)  all women love her makeup; they just need an incentive to buy it.
B)  it will be worth it if each customer makes two purchases based on her investment of time and money.
C)  she enjoys the work, regardless of the financial results.
D)  one loyal customer's repeated purchases for life will be well worth the expense.
E)  these methods will greatly increase this month's profits for her business.F) A) and E)
G) C) and D)

Question 6

Sources of revenue flowing into the firm are referred to as channels.

Accepted Answer

A) True 
 B)False

Question 7

A variety of special e-business resources are generally needed by the firm to successfully carry on any significant e-business activities.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is the first step in building a social media plan?

Accepted Answer

A)  Listen to determine opportunities
B)  Integrate the plan
C)  Segment and target the social media customer
D)  Select social media tools
E)  Establish social media objectivesF) B) and C)
G) C) and D)

Question 9

Describe some of the ways that a business may choose to interact with other businesses or existing or potential consumers through social media.

Accepted Answer

Answers will vary. Using social content ...

Question 10

KPIs are​

Accepted Answer

A)  ​quantitative measurements that define and measure the progress toward social media objectives.
B)  ​the benchmarks that a company sets for themselves.
C)  ​quantitative measurements that measure the profitability of a social media plan.
D)  ​qualitative measurements that define and measure the progress toward social media objectives.
E)  ​measurements submitted online to vendors and customers for analysis.F) A) and E)
G) C) and E)

Question 11

External forces that affect e-business include all of the following except

Accepted Answer

A)  globalization.
B)  available financing.
C)  changing technology.
D)  economic factors.
E)  all of the above are external forces that affect e-business.F) A) and B)
G) None of the above

Question 12

Claire browses for clothing at Banana Republic's website, but goes to a Banana Republic store to try on and purchase the clothing. This demonstrates what aspect of e-business?

Accepted Answer

A)  A firm's website may lead to increased sales in its physical stores.
B)  Comparison shopping is easy and quick on the Internet.
C)  A website always provides a revenue stream for a company.
D)  An e-business provides very little benefit to a company's existing operations.
E)  Internet sales take away from a company's traditional sales.F) A) and B)
G) B) and D)

Question 13

Which of the following would be considered a revenue stream?

Accepted Answer

A)  Advertising
B)  Subscription fees
C)  Sales of products
D)  Sales of services
E)  All of the aboveF) A) and C)
G) A) and B)

Question 14

Which of the following can be most closely associated with "outsourcing tasks"?​

Accepted Answer

A)  ​Blogs
B)  ​Podcasts
C)  ​Social gaming
D)  ​Crowdsourcing
E)  ​Media sharingF) A) and E)
G) A) and C)

Question 15

Data mining refers to searching large amounts of data looking for useful information.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is most like a radio show that could be distributed through the Web?

Accepted Answer

A)  Podcast
B)  Blog
C)  Wiki
D)  Forum
E)  Social gameF) A) and B)
G) C) and D)

Question 17

When Dell Computer allows workers in a foreign country to provide technical assistance to its customers, it is engaging in

Accepted Answer

A)  external recruitment.
B)  revenue stream buildup.
C)  insourcing.
D)  outsourcing.
E)  employment sourcing.F) B) and C)
G) B) and E)

Question 18

Website designers, Web masters, and programmers belong to which of the following specialized e-business resources?

Accepted Answer

A)  Human
B)  Financial
C)  Material
D)  Informational
E)  DigitalF) B) and E)
G) All of the above

Question 19

____ post ratings of products and services and contribute to and edit articles in wikis

Accepted Answer

A)  Spectators
B)  Inactives
C)  Joiners
D)  Collectors
E)  CriticsF) A) and E)
G) None of the above

Question 20

Which of the following companies was one of the early adopters of consumer ratings?​

Accepted Answer

A)  ​Facebook
B)  ​Yelp
C)  ​MySpace
D)  ​Amazon
E)  ​SocialLivingF) B) and D)
G) A) and C)

Exam 14: Understanding Social Media and E-Business

____ post ratings of products and services and contribute to and edit articles in wikis

Correct AnswerverifiedShow Answer

Which of the following is most like a radio show that could be distributed through the Web?

Correct AnswerverifiedShow Answer

Rebecca is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics business because she knows that

Correct AnswerverifiedShow Answer

Claire browses for clothing at Banana Republic's website, but goes to a Banana Republic store to try on and purchase the clothing. This demonstrates what aspect of e-business?

Correct AnswerverifiedShow Answer

KPIs are​

Correct AnswerverifiedShow Answer

Sources of revenue flowing into the firm are referred to as channels.

Correct AnswerverifiedShow Answer

Which of the following is the first step in building a social media plan?

Correct AnswerverifiedShow Answer

Data mining refers to searching large amounts of data looking for useful information.

Correct AnswerverifiedShow Answer

One type of B2B model focuses on

Correct AnswerverifiedShow Answer

A variety of special e-business resources are generally needed by the firm to successfully carry on any significant e-business activities.

Correct AnswerverifiedShow Answer

External forces that affect e-business include all of the following except

Correct AnswerverifiedShow Answer

There are a very limited number of ways that a business can interact with other businesses as well as consumers through social media.

Correct AnswerverifiedShow Answer

Which of the following companies was one of the early adopters of consumer ratings?​

Correct AnswerverifiedShow Answer

Which of the following can be most closely associated with "outsourcing tasks"?​

Correct AnswerverifiedShow Answer

Which of the following would be considered a revenue stream?

Correct AnswerverifiedShow Answer

Rosie's Flowers Company in Tulips, Ohio, uses an e-commerce software program on its website to allow customers to enter their own orders for flowers that are delivered by the end of the next business day. Rosie's Flowers follows a(n) ____ model.

Correct AnswerverifiedShow Answer

Website designers, Web masters, and programmers belong to which of the following specialized e-business resources?

Correct AnswerverifiedShow Answer

When Dell Computer allows workers in a foreign country to provide technical assistance to its customers, it is engaging in

Correct AnswerverifiedShow Answer

Describe some of the ways that a business may choose to interact with other businesses or existing or potential consumers through social media.

Correct AnswerverifiedAnswers will vary. Using social content ...View AnswerShow Answer

Computers and software belong to which of the following specialized e-business resources?

Correct AnswerverifiedShow Answer

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KPIs are

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Which of the following companies was one of the early adopters of consumer ratings?

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Which of the following can be most closely associated with "outsourcing tasks"?

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Answers will vary. Using social content ...
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