Question 1

___ is a general, broad term used for software designed to infiltrate a computer system without the user's consent.

Accepted Answer

A)  Log-file recording
B)  Cookie
C)  Data mining
D)  Malware
E)  VirusF) C) and E)
G) B) and C)

Question 2

Which of the following most accurately describes a podcast?​

Accepted Answer

A)  ​A multiplayer, competitive activity
B)  ​An interactive version of a community bulletin board
C)  ​A collaborative online working space
D)  ​A digital audio or video file
E)  ​A website to share informationF) A) and B)
G) C) and D)

Question 3

Social games are an area of growth in social media.

Accepted Answer

A) True 
 B)False

Question 4

____ read online forums, read blogs, and listen to podcasts.​

Accepted Answer

A)  ​Spectators
B)  ​Inactives
C)  ​Joiners
D)  ​Collectors
E)  ​CriticsF) All of the above
G) B) and E)

Question 5

Ashley wants to increase the profits of her e-business. What two ways can be used to accomplish her goal of increasing profits?

Accepted Answer

A)  Cutting back on expenses and increasing sales
B)  Increasing the number of employees and increasing sales
C)  Increasing good expenses and decreasing bad expenses
D)  Expanding her website and increasing her inventory
E)  Hiring more employees and decreasing costsF) A) and D)
G) All of the above

Question 6

When were Facebook and Twitter created?​

Accepted Answer

A)  ​In the past two years
B)  ​In the late 1970s
C)  ​In the late 1980s
D)  ​In the past decade
E)  ​In the early 1990sF) A) and B)
G) A) and C)

Question 7

Describe the internal and external forces that affect e-business.

Accepted Answer

Internal environmental forces are those ...

Question 8

Even if a business's core customers do not use social media and social networking sites, businesses should still be devoting major resources to developing their social media presence.

Accepted Answer

A) True 
 B)False

Question 9

Mystarbucksidea.com is an example of a ____ site.​

Accepted Answer

A)  ​social networking
B)  ​crowdsourcing
C)  ​gaming
D)  ​blogging
E)  ​podcastF) C) and D)
G) A) and E)

Question 10

LinkedIn is considered one of the top four social networking sites used by business.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is true about marketing messages and social media?​

Accepted Answer

A)  ​Traditional marketing messages are top down, similar to social media messages.
B)  ​Social media messages are typically bottom up.
C)  ​Social media marketing messages are not like traditional marketing messages.
D)  ​Social media follows traditional marketing messages and how they are distributed.
E)  ​Traditional marketing messages are bottom up.F) A) and E)
G) All of the above

Question 12

All social media plans have a defined, clear start and stop date.
​

Accepted Answer

A) True 
 B)False

Question 13

Which of the following type of individual who uses social media maintains a profile and visits social networking sites?​

Accepted Answer

A)  ​Collectors
B)  ​Joiners
C)  ​Critics
D)  ​Creators
E)  ​SpectatorsF) C) and D)
G) All of the above

Question 14

Christopher notices that his Discover Card statement gives the company's Web address (Discovercard.com)  and directs him there to pay his bills and answer his questions. What e-business strategy is Discover employing with this reference to its website?

Accepted Answer

A)  Increasing revenue streams
B)  Decreasing expenses
C)  Selling additional services such as fraud insurance
D)  Reallocating its revenue stream
E)  Decreasing revenue streamsF) None of the above
G) All of the above

Question 15

A podcast can be considered a social community.

Accepted Answer

A) True 
 B)False

Question 16

A business model represents a ____ in a business situation.

Accepted Answer

A)  group of common characteristics and behaviors
B)  shared focus on customers
C)  shared focus on suppliers
D)  shared focus on profits
E)  group of shared valuesF) A) and E)
G) None of the above

Question 17

Generally, it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.

Accepted Answer

A) True 
 B)False

Question 18

​The amount of sentiment expressed by social media users

Accepted Answer

A)  ​sentiment analysis.
B)  ​mood indexing.
C)  ​key performance indicator analysis.
D)  ​quantitative social media measurement.E) A) and C)
F) All of the above

Question 19

Describe the term "digital native" and explain if you think the term and the definition are accurate. Provide examples to support your position.

Accepted Answer

Answers will vary. A "digital native" is...

Question 20

Which of the following can most accurately be described as an interactive community bulletin board?​

Accepted Answer

A)  ​Blogs
B)  ​Forums
C)  Podcasts​
D)  ​Social games
E)  ​WikisF) A) and D)
G) A) and E)

Exam 14: Understanding Social Media and E-Business

Social games are an area of growth in social media.

Correct AnswerverifiedShow Answer

Which of the following type of individual who uses social media maintains a profile and visits social networking sites?​

Correct AnswerverifiedShow Answer

Christopher notices that his Discover Card statement gives the company's Web address (Discovercard.com) and directs him there to pay his bills and answer his questions. What e-business strategy is Discover employing with this reference to its website?

Correct AnswerverifiedShow Answer

Ashley wants to increase the profits of her e-business. What two ways can be used to accomplish her goal of increasing profits?

Correct AnswerverifiedShow Answer

When were Facebook and Twitter created?​

Correct AnswerverifiedShow Answer

Describe the internal and external forces that affect e-business.

Correct AnswerverifiedInternal environmental forces are those ...View AnswerShow Answer

Even if a business's core customers do not use social media and social networking sites, businesses should still be devoting major resources to developing their social media presence.

Correct AnswerverifiedShow Answer

LinkedIn is considered one of the top four social networking sites used by business.

Correct AnswerverifiedShow Answer

All social media plans have a defined, clear start and stop date. ​

Correct AnswerverifiedShow Answer

Describe the term "digital native" and explain if you think the term and the definition are accurate. Provide examples to support your position.

Correct AnswerverifiedAnswers will vary. A "digital native" is...View AnswerShow Answer

___ is a general, broad term used for software designed to infiltrate a computer system without the user's consent.

Correct AnswerverifiedShow Answer

A business model represents a ____ in a business situation.

Correct AnswerverifiedShow Answer

​The amount of sentiment expressed by social media users

Correct AnswerverifiedShow Answer

____ read online forums, read blogs, and listen to podcasts.​

Correct AnswerverifiedShow Answer

Which of the following most accurately describes a podcast?​

Correct AnswerverifiedShow Answer

Mystarbucksidea.com is an example of a ____ site.​

Correct AnswerverifiedShow Answer

Generally, it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.

Correct AnswerverifiedShow Answer

Which of the following can most accurately be described as an interactive community bulletin board?​

Correct AnswerverifiedShow Answer

A podcast can be considered a social community.

Correct AnswerverifiedShow Answer

Which of the following is true about marketing messages and social media?​

Correct AnswerverifiedShow Answer

Correct Answer
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Which of the following type of individual who uses social media maintains a profile and visits social networking sites?

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Correct Answer
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When were Facebook and Twitter created?

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Correct Answer
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Internal environmental forces are those ...
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Correct Answer
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Correct Answer
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All social media plans have a defined, clear start and stop date.

Correct Answer
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Correct Answer
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Answers will vary. A "digital native" is...
View Answer

Correct Answer
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Correct Answer
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The amount of sentiment expressed by social media users

Correct Answer
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____ read online forums, read blogs, and listen to podcasts.

Correct Answer
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Which of the following most accurately describes a podcast?

Correct Answer
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Mystarbucksidea.com is an example of a ____ site.

Correct Answer
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Correct Answer
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Which of the following can most accurately be described as an interactive community bulletin board?

Correct Answer
verified

Correct Answer
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Which of the following is true about marketing messages and social media?

Correct Answer
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