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Exam 14: Understanding Social Media and E-Business

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Question 1

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What percentage of all Internet users are Americans?

A) 5
B) 8
C) 10
D) 22
E) 30

F) A) and E)
G) C) and E)

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Question 2

Multiple Choice

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​using social media effectively for marketing is not free but does not require expertise

A) ​Predetermined benchmarks
B) ​Research regarding what other companies are doing
C) ​The results of the previous year
D) ​The number of visits to the company's website

E) A) and D)
F) C) and D)

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Question 3

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Advertising and the sales revenues earned from sales conducted over the Internet are popular

Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies. One principle its trainers focus on is customer servic -Refer to Pure Training, Inc. Pure Training was founded 10 years ago and it's now ready to venture into offering workshops for businesses selling to other businesses primarily through the Internet. Which of the following is most likely to be a new addition to their agenda?

Shifting revenues earned from customers inside a real Sears department store to revenues earned from those same customers online increases a firm's total sales revenues.

Forrester Research, Inc., offers business research on a subscription business model basis. ​

Which of the following is not an internal force affecting e-business?

Today, e-business is transforming key business activities.

Shifting revenues earned from customers inside a real Sears department store to revenues earned from those same customers online increases the firm's total sales revenues.

The organized effort of individuals to produce and sell, for a profit, the products and services that satisfy society's needs through the facilities available on the Internet is referred to as

What are the two options for increasing profits in a small Internet-based company? Which path would you choose for a struggling unique, artsy, designer t-shirt company? Justify your answer with specific details and examples.

Which of the following would be part of a media sharing site?​

The Wall Street Journal's online edition is not provided free to Internet users. Therefore, the primary revenue stream for this online version is probably

Which of the following is true about social media measurement tools?​

____ is considered a social networking site for professionals.

​____ is a key performance indicator a business may use to determine the success of its social media plan.

Provide at least two examples of how crowdsourcing can be used by a company. Be specific and provide realistic scenarios.

Social media offers extensive, nearly full control over what is said about a company and/or their products or services.

How is LinkedIn different than most social networking sites?

There is one clear, agreed-upon definition of social media among experts, users, and anyone in the social media field. ​