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Estimating market potential in less-developed countries involves additional challenges, but most of the difficulty arises from the _____.


A) coexistence of three distinct kinds of markets in each country
B) dependence of the markets on the industrialized sectors
C) lower wage rates of the workforce
D) high fluctuation in the currency rate
E) higher concentration of population residing in the urban areas

F) C) and D)
G) All of the above

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The transitional sector differs from the modern urban sector in that the transitional sector:


A) is an exclusively agriculture-oriented sector.
B) consists of population that works in the country side.
C) consists of an expanding Westernized middle class.
D) represents the high-income urban slums.
E) consists of population that moves from the country to the large cities.

F) A) and D)
G) A) and E)

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Which of the following countries has 100 percent literacy rate?


A) Mexico
B) Canada
C) Colombia
D) Argentina
E) Peru

F) All of the above
G) D) and E)

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What is occurring in the BEMs is analogous to the situation after World War II when tremendous demand was created during the reconstruction of Europe.

A) True
B) False

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Which of the following kinds of market sectors is also known as the "new middle class"?


A) The traditional sector
B) The modern sector
C) The rural services sector
D) The transitional sector
E) The agricultural sector

F) B) and C)
G) None of the above

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Which of the following statements is true about MDCs (more-developed countries) ?


A) These countries are just entering world trade.
B) Majority of their populations stay in rural areas.
C) These countries have high per capita incomes.
D) These countries have little world trade involvement.
E) These countries have mainly agrarian economies.

F) C) and D)
G) A) and E)

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Newly industrialized countries (NICs) differ from less-developed countries in that NICs:


A) include Canada, the United States, and Germany.
B) attract insignificant or no foreign investment.
C) have per capita incomes that are lower than other developing countries.
D) have moved away from restrictive trade practices and instituted significant free market reforms.
E) have shown slow industrialization and expansion of targeted industries.

F) C) and D)
G) B) and D)

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Which of the following is the second-largest common-market agreement in the Americas?


A) CFTA
B) NAFTA
C) Mercosur
D) DR-CAFTA
E) SAFTA

F) A) and D)
G) A) and B)

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Which of the following is considered as the single most important environmental element of a country to which the foreign marketer must adjust the marketing task?


A) Political stability
B) Economic level
C) Social norms
D) Literacy level
E) Cultural orientation

F) A) and E)
G) A) and D)

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Bahamas is a member of _____.


A) CARICOM
B) NAFTA
C) CFTA
D) LAIA
E) Mercosur

F) A) and B)
G) C) and D)

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What is happening in BEMs today is analogous to what happened in:


A) Saudi Arabia in the 1800s.
B) India during the rule of the British Empire.
C) Russia after the fall of the Czar.
D) Europe after World War II.
E) Iraq between 1890 and 1990.

F) B) and E)
G) C) and D)

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Why was Caribbean Community and Common Market (CARICOM) created? What are its goals?

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The success of the Caribbean Free Trade ...

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Which of the following statements is true about NAFTA?


A) It allows the use of standards and technical regulations as obstacles to trade.
B) It was ratified and became effective in the year 2000.
C) It prohibits U.S. and Canadian financial institutions to open wholly owned subsidiaries in Mexico.
D) Its provisions require goods to contain minimum of 10% North American content to be traded duty free.
E) Its provisions require Canada, Mexico, and the United States to implement uniform customs procedures and regulations.

F) A) and B)
G) A) and E)

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Which of the following is NOT one of the factors directly changing the way countries trade and prosper in the twenty-first century?


A) The transition from socialist to market-driven economies
B) Liberalization of trade and investment policies in developing countries
C) The transfer of public-sector enterprises to the private sector
D) The rapid development of regional market alliances
E) The increase in military capabilities of countries around the world

F) C) and D)
G) A) and B)

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The DR-CAFTA includes a wide array of tariff reductions aimed at increasing trade and employment.

A) True
B) False

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Alexia is geographically large and represents a sizable market for a wide range of products. It has a strong growth rate and is considered as the regional economic driver. Based on this information, Alexia can be classified as a _____.


A) grey market
B) big emerging market
C) two-sided market
D) frontier market
E) niche market

F) A) and B)
G) A) and C)

Correct Answer

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Which of the following treaties provided the legal basis for Mercosur?


A) The Treaty of Verdun
B) The Treaty of Asunción
C) The Treaty of Westphalia
D) The Treaty of Versailles
E) The Treaty of Montevideo

F) B) and E)
G) A) and D)

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A market in which the only marketing function performed is exchange is most likely to be classified under the _____ stage.


A) surplus commodity product
B) commercial-transition
C) mass production
D) mass distribution
E) self-sufficient

F) None of the above
G) A) and B)

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In static economies, consumption patterns change rapidly.

A) True
B) False

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Describe the political and economic changes affecting global marketing.

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Not many years ago, large parts of the d...

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