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In Strategy Highlight 2.3,what type of strategy is the store manager of Starbucks using to develop new drinks for the stores?


A) She is using a rational planning approach to strategy.
B) She is creating a dominant strategy plan.
C) She is using scenario planning.
D) She is using an emergent strategy process.

E) A) and C)
F) B) and D)

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Teach For America has an inspiring mission but it also pays above-average salaries to attract nearly 50,000 applicants each year.

A) True
B) False

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The process that describes the method by which managers conceive of and implement a strategy that can lead to a sustainable competitive advantage is called what?


A) Strategic process
B) Strategic technology
C) Strategic management
D) Strategic planning

E) All of the above
F) None of the above

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Organizational learning and flexibility are enhanced by the circular nature of scenario planning.

A) True
B) False

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Mission statements can also be used to help refocus a firm on its main line of business.One example of this given in the text is:


A) Ben & Jerry's expanding beyond ice cream into other food categories.
B) Disney selling off its theme parks to focus on movies.
C) Shell Canada selling off its chemicals and forestry businesses.
D) Ford Motors moving into hybrid cars and SUVs.

E) B) and D)
F) A) and B)

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What is the main intention of firms when they use scenario planning?

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Firms will refer to scenario planning to...

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It has been found that visionary companies outperform other companies by more than 1,400 percent.One reason for this is:


A) Their stated missions encapsulate their aspirations.
B) Their employees are better trained.
C) They are focused on profits.
D) They are typically start-ups and are thus more highly motivated.

E) A) and D)
F) All of the above

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The strategy originally planned by senior management is known as:


A) Purposed strategy
B) Impact strategy
C) Intended strategy
D) Emergent strategy

E) C) and D)
F) None of the above

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Any unplanned strategic initiative undertaken by mid-level employees of their own volition is a(n) ________________.


A) dominant strategic plan
B) developing strategy
C) emergent strategy
D) strategic initiative

E) B) and D)
F) A) and B)

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Which of the following is NOT true concerning a customer-oriented mission?


A) It defines the means of how a customer need will be met.
B) It has more flexibility than a product-oriented mission.
C) It has a higher likelihood of remaining relevant in the long-term.
D) Organizations that have customer-oriented missions are more likely to be successful.

E) B) and C)
F) None of the above

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McKesson,a $110 billion health care company,is provided as an example firm with clear and compelling organizational values.All of the following items are examples of living the values EXCEPT which one?


A) The ethics and behavior models are the cornerstones of building the business.
B) ICARE values are printed out on all their marketing materials for new customers.
C) Employees worked long overtime hours to meet urgent needs during hurricane Katrina.
D) The ICARE values serve as a framework for how to deal with their customers.

E) A) and C)
F) C) and D)

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Planned emergence in strategy-making is when:


A) An organization plans to emerge into a new market using current initiatives.
B) An organization has a succession plan when the current CEO is preparing to retire.
C) An organization communicates its strategy to the lower levels during a planned event.
D) An organization allows bottom-up initiatives to emerge and be considered by the top.

E) B) and C)
F) A) and B)

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Intel is provided as an example of a firm that has continuously changed its mission statement,including most recently moving to a customer-focused mission.This is an indication of what?


A) Missions are best left as they were originally crafted for the firm.
B) Intel's mission likely created its superior performance over this period.
C) Missions can be inspirational for both employees and customers.
D) The mission was changed after Intel had already changed its business focus.

E) A) and B)
F) A) and C)

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Top-down strategic planning works best in more uncertain situations because the firm hand of senior leadership is best at seeing the future.

A) True
B) False

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The Real Options approach was used by Microsoft in its decision to close down the Keywords initiative.

A) True
B) False

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