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Exam 12: Product and Distribution Strategies

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Question 51

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MATCHING Complete the following using the terms listed. -_______________refer(s) to a firm that moves goods between producers and consumers or business users.

A) Marketing intermediary
B) Test marketing
C) Brand insistence
D) Product life cycle
E) Brand name
F) Wholesaler
G) Trademark
H) Product
I) Convenience products
J) Product line
K) Supply chain
L) Logistics

M) I) and L)
N) E) and F)

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Question 52

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In the consumer's mind,the service provider is the service.

A) True
B) False

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Question 53

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If a company's target market is small and buyers are concentrated in a specific geographical area,which distribution channel would be most effective?

Identify and describe the major stages of the product life cycle.

Provide examples of each of the following consumer products: convenience,shopping,and business.

Only a few Jaguar dealers are located in the Chicago metropolitan area.For buyers who will accept no substitute,Jaguar automobiles are ________.

Which of the following classifications of products apply to business goods and services?

Some firms will dodge the process of test marketing in order to avoid having their competition learn of their strategies.

The new-product development stage that deals with the elimination of ideas that do not mesh with overall company objectives is ________.

E-readers were introduced a few years ago with great success.Additional companies have entered the market,and sales have continued steadily.E-readers are an example of a product in the ________ stage of the product life cycle.

In a process called ________,products pass through a series of stages from their initial appearance to their decline.

What method of transportation accounts for the majority of finished goods finding their way to consumers?

The assortment of cereals manufactured under the Kellogg's name,such as Corn Flakes and Raisin Bran,constitute the company's product line.

When Arm & Hammer branches out from baking soda into laundry detergent and toothpaste,the company is expanding its product line.

The combination of industry saturation and intense competition indicates that a product has reached the ________ stage of its product life cycle.

A consumer who is at the stage of brand insistence will go out of their way to buy a product belonging to that brand,whether it be traveling to a store farther away or making an online purchase.

________ stock the products they distribute and fill orders from their inventories.

Which of the following is not a category of wholesaling intermediaries?

Promotion activities increase substantially when a product begins to enter the decline stage.

Paycheck services constitute as specialty products.