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Exam 14: Exploring Social Media and E-Business

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Question 21

True/False

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Globalization,convergence of technologies,and demographic forces are considered external forces that affect e-business.

A) True
B) False

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Question 22

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Shifting revenues earned from customers inside a real Sears department store to revenues earned from those same customers online increases a firm's total sales revenues.

A) True
B) False

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Question 23

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____ is considered a social networking site for professionals.

Crowdsourcing involves outsourcing tasks to another business--most often a business overseas.

An Internet distributor of office supplies has a system of bidding and awarding contracts online for customer purchases.This is most likely a ____ model.

Website designers are examples of specialized human resources required by a firm that wishes to successfully carry on any significant e-business activities.

After a company listens and pays attention to what is being said about a company through social media,what is the following step?​

For most companies,all except ____ are some of the most popular objectives in regard to a social media plan.​

A wiki is an online collaborative working space.

Describe the two primary models of e-business.Provide examples.

If measuring the success or failure of social media activities with KPIs,the first step is to connect KPIs with​

Which of the following would not be considered a revenue stream?

In a forum,members of a community keep content updated and accurate.

Kalua and Anahi discussed a recent story they had read in an online news feed.Kalua said he was going to post a comment but decided not to when he realized he could not remove his comment after it was posted.Anahi said she was concerned about whether the article was real news or fake news and how it would affect the individuals in the story.Kalua said he wondered what the possibility was of having the story removed if it was fake news.Anahi wondered if it could be removed if it was true,because it was really a personal matter between the individuals and should not have been published.Later in the day Kalua called Anahi and said that he had read another article that said under one of the U.S.Constitution Amendments,it was almost impossible to have stories removed from the Internet and that people in the U.S.lack the "right to be forgotten" except in rare circumstances.Which Amendment to the U.S.Constitutional affects the rights of individuals to be forgotten on the Internet?

Abroad Standard,Inc.(ASI) Abroad Standard,Inc.(ASI) ,sells its products through the Internet.Erica is one of the biggest buyers of the company's products for her business.Nearly all of the interactions between Erica's company and ASI have been electronic,saving both time and energy. Although transaction costs are reasonable,ASI has encountered financial problems with high production costs.Ronald,a veteran employee of ASI,suggested to senior management that certain aspects of production may need to be handled by other,more efficient companies.Ronald also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits.He explained many disadvantages of operating solely through the Internet. -Refer to Abroad Standard,Inc.All of the following forces except ___________ are primary environmental forces that ASI needs to be mindful of with regard to the company's use of technology.

Howie has just started writing a blog about personal finance.He is writing for two reasons:(1) to help the public learn more about personal finance,(2) to generate income for himself.He has targeted high-school and college-aged individuals for his market because he believes they are still open to learning how to handle their money,how to save,how to invest,and how to buy wisely.Considering his target market,which of the following would most likely generate the largest revenue stream for Howie?

Three Dogs,Inc.,a wholesaler of bar equipment,has been in business for ten years but sales have leveled off.It has a very loyal customer base,but the board of directors is afraid that if it does not continue to gain new clients,it will eventually be pushed out of business by the competition.Three Dogs maintains an active email database and sends notices of discounts and specials pricing to clients on a regular basis and has an excellent loyalty program.It provides excellent customer service and receives excellent ratings on Yelp and other business rating sites.It would like to reach more retail businesses to market directly to them.If it could pick up 12 new clients a year for five years,and retain them,it would meet its objectives.It is considering marketing directly to consumers of alcohol and promoting the quality of its products in order to prompt retail customers to demand Three Dog products in the bars and taverns they visit.What would be the best social media for it to use to reach retail businesses directly.

Which of the following is the first step in building a social media plan?

Annie browses for clothing at Forever 21's website,but goes to a Forever 21 store to try on and purchase the clothing.This demonstrates what aspect of e-business?

Which of the following statements is correct?