Question 1

Automobile manufacturers advertise their cars on the Internet,radio,television,and billboards;in newspapers and magazines;and by direct mail.In this example,radio,TV,newspapers,magazines,and direct mail are called advertising _____.

Accepted Answer

A)   targets
B)   campaigns
C)   strategies
D)   blitzes
E)   mediaF) A) and E)
G) A) and B)

Question 2

Polly,Inc.purchases supplies such as paper and seat covers directly from manufacturers and then sells them to other firms.Polly,Inc.is a(n) _____.

Accepted Answer

A)   retailer
B)   wholesaler
C)   functional middleman
D)   agent
E)   producerF) B) and E)
G) B) and D)

Question 3

P&T Inc.
P&T Inc.is an emerging company that wants to focus on personal selling,sales promotion,and public relations activities.P&T's management understands that personal selling is about the personal communication aimed at customers,but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally,management would like to focus more on publicity-based PR.By concentrating on these areas,the company believes that it will be able to successfully create a promotional campaign.
-Refer to P&T Inc.P&T management knows that ____ is the most effective and least expensive means of communicating product information to a large number of individuals and organizations.

Accepted Answer

A)   advertising
B)   personal selling
C)   sales promotion
D)   public relations
E)   corporate promotionF) B) and C)
G) B) and E)

Question 4

Missionary selling consists of processing the purchases of customers who have essentially decided what they wish to buy.

Accepted Answer

A) True 
 B)False

Question 5

How are department stores defined? Mention several examples of department stores.

Accepted Answer

Department stores are large retail estab...

Question 6

All of the following are benefits of advertising except:

Accepted Answer

A)   effects of certain products may be exaggerated.
B)   it is not expensive in reaching a large number of people.
C)   it lowers prices due to competition.
D)   it pays for news and entertainment programming.
E)   it provides job opportunities.F) A) and B)
G) B) and C)

Question 7

Don Martin owns DME Ads Inc.,an advertising agency.At present,the company focuses on advertising only.However,Don plans to expand the company's focus to include all the major elements of an organization's promotional mix.Don feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion.Currently,the firm organizes its work according to the media being used.Don believes this is the most effective way to subdivide advertising.Since television is the most widely used advertising medium,the company spends most of its time on television advertising.DME knows what it takes to get the job done,and it is committed to success.
-Refer to DME Ads Inc.As Don plans to expand the company's focus to other major elements of the promotion mix,which of the following should he focus on if he wants to help his clients create and maintain favorable relationships between them and their various internal and external groups?

Accepted Answer

A)   Word-of-mouth
B)   Sales promotion
C)   Rebates
D)   Public relations
E)   Personal sellingF) None of the above
G) B) and E)

Question 8

Dollar General and Dollar Tree are considered

Accepted Answer

A)   department stores.
B)   superstores.
C)   independent retailers.
D)   convenience stores.
E)   discount stores.F) A) and B)
G) C) and D)

Question 9

Staples,Babies 'R' Us,and Petsmart are examples of _____.

Accepted Answer

A)   discount stores
B)   traditional specialty stores
C)   superstores
D)   department stores
E)   category killersF) B) and C)
G) All of the above

Question 10

You are in charge of advertising for a golf course in the Northeast.The owner of the course is convinced that once-a-week advertising in the local newspaper will be the most effective method.You feel obligated to warn him that newspaper advertising:

Accepted Answer

A)   has a short lead time because people usually read it and then discard it.
B)   is one of the most expensive forms of advertising available.
C)   is likely to reach people outside the golf course's market area.
D)   is untimely and therefore unlikely to provide any benefit.
E)   has become almost worthless with all advertising moving to the Internet.F) None of the above
G) A) and B)

Question 11

L'eggs Pantyhose often sends potential customers free trails of its pantyhose in the mail.This is an example of _____.

Accepted Answer

A)   catalog marketing
B)   telemarketing
C)   home shopping
D)   direct-response marketing
E)   mail retailingF) A) and E)
G) B) and C)

Question 12

Marketing organizations that link producer and consumer within a marketing channel are called _____.

Accepted Answer

A)   distributorships
B)   warehousing groups
C)   marketing intermediaries
D)   shopping centers
E)   supermarketsF) A) and B)
G) A) and C)

Question 13

Hope demonstrates how her company's new professional stain remover works.This demonstration is part of the ____ step of the personal-selling process.

Accepted Answer

A)   prospecting
B)   answering objections
C)   closing the sale
D)   making the presentation
E)   approaching the prospectF) B) and D)
G) B) and C)

Question 14

A general term for a middleman that actually buys from producers or other middlemen and then resells goods to consumers is a _____.

Accepted Answer

A)   functional middleman
B)   broker
C)   retailer
D)   sales agent
E)   merchant middlemanF) D) and E)
G) C) and E)

Question 15

Which of the following is the best example of a good advertising campaign objective?

Accepted Answer

A)   Sales will increase as a result of this advertising campaign.
B)   This campaign will result in a 5 percent increase in market share.
C)   Within two months,this campaign will increase sales.
D)   This campaign will result in a 10 percent increase in sales by next February.
E)   More customers will know about our company as a result of this campaign.F) D) and E)
G) B) and D)

Question 16

A _____ is a typed page,or e-mail,of about 300 words provided by an organization to the media as a form of publicity.

Accepted Answer

A)   ​news release
B)   ​feature article
C)   ​cooperative advertisement
D)   ​press conferenceE) A) and D)
F) A) and C)

Question 17

Whirlpool Appliances would most likely use _____ distribution to sell its products.

Accepted Answer

A)   intensive
B)   selective
C)   patterned
D)   exclusive
E)   comprehensiveF) C) and D)
G) All of the above

Question 18

_____ refers to the set of activities involved in receiving and storing goods and preparing them for reshipment.

Accepted Answer

A)   Transportation
B)   Physical inventory
C)   Warehousing
D)   Order processing
E)   Materials handlingF) A) and E)
G) B) and E)

Question 19

Brandie is a specialist in crude oil.She represents buyers or sellers and is generally hired on a temporary basis.She is known for her expertise in crude oil.Brandie in a(n) _____.

Accepted Answer

A)   agent
B)   limited-line wholesaler
C)   broker
D)   commission merchant
E)   full-service wholesalerF) B) and C)
G) B) and E)

Question 20

​A _____ is a piece,of up to 3,000 words,prepared by an organization for inclusion in a particular publication.

Accepted Answer

A)   ​feature article
B)   ​news release
C)   ​cooperative advertisement
D)   ​captioned photographE) B) and C)
F) C) and D)

Exam 13: Distributing and Promoting Products

A general term for a middleman that actually buys from producers or other middlemen and then resells goods to consumers is a _____.

Correct Answer
verified

How are department stores defined? Mention several examples of department stores.

Correct Answer
verified
Department stores are large retail estab...
View Answer

A _____ is a typed page,or e-mail,of about 300 words provided by an organization to the media as a form of publicity.

Correct Answer
verified

Whirlpool Appliances would most likely use _____ distribution to sell its products.

Correct Answer
verified

_____ refers to the set of activities involved in receiving and storing goods and preparing them for reshipment.

Correct Answer
verified

Missionary selling consists of processing the purchases of customers who have essentially decided what they wish to buy.

Correct Answer
verified

Correct Answer
verified

Marketing organizations that link producer and consumer within a marketing channel are called _____.

Correct Answer
verified

Correct Answer
verified

A _____ is a piece,of up to 3,000 words,prepared by an organization for inclusion in a particular publication.

Correct Answer
verified

Brandie is a specialist in crude oil.She represents buyers or sellers and is generally hired on a temporary basis.She is known for her expertise in crude oil.Brandie in a(n) _____.

Correct Answer
verified

You are in charge of advertising for a golf course in the Northeast.The owner of the course is convinced that once-a-week advertising in the local newspaper will be the most effective method.You feel obligated to warn him that newspaper advertising:

Correct Answer
verified

Which of the following is the best example of a good advertising campaign objective?

Correct Answer
verified

Hope demonstrates how her company's new professional stain remover works.This demonstration is part of the ____ step of the personal-selling process.

Correct Answer
verified

L'eggs Pantyhose often sends potential customers free trails of its pantyhose in the mail.This is an example of _____.

Correct Answer
verified

Dollar General and Dollar Tree are considered

Correct Answer
verified

Polly,Inc.purchases supplies such as paper and seat covers directly from manufacturers and then sells them to other firms.Polly,Inc.is a(n) _____.

Correct Answer
verified

Automobile manufacturers advertise their cars on the Internet,radio,television,and billboards;in newspapers and magazines;and by direct mail.In this example,radio,TV,newspapers,magazines,and direct mail are called advertising _____.

Correct Answer
verified

All of the following are benefits of advertising except:

Correct Answer
verified

Staples,Babies 'R' Us,and Petsmart are examples of _____.

Correct Answer
verified

Exam 13: Distributing and Promoting Products

A general term for a middleman that actually buys from producers or other middlemen and then resells goods to consumers is a _____.

Correct AnswerverifiedShow Answer

How are department stores defined? Mention several examples of department stores.

Correct AnswerverifiedDepartment stores are large retail estab...View AnswerShow Answer

A _____ is a typed page,or e-mail,of about 300 words provided by an organization to the media as a form of publicity.

Correct AnswerverifiedShow Answer

Whirlpool Appliances would most likely use _____ distribution to sell its products.

Correct AnswerverifiedShow Answer

_____ refers to the set of activities involved in receiving and storing goods and preparing them for reshipment.

Correct AnswerverifiedShow Answer

Missionary selling consists of processing the purchases of customers who have essentially decided what they wish to buy.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Marketing organizations that link producer and consumer within a marketing channel are called _____.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

​A _____ is a piece,of up to 3,000 words,prepared by an organization for inclusion in a particular publication.

Correct AnswerverifiedShow Answer

Brandie is a specialist in crude oil.She represents buyers or sellers and is generally hired on a temporary basis.She is known for her expertise in crude oil.Brandie in a(n) _____.

Correct AnswerverifiedShow Answer

You are in charge of advertising for a golf course in the Northeast.The owner of the course is convinced that once-a-week advertising in the local newspaper will be the most effective method.You feel obligated to warn him that newspaper advertising:

Correct AnswerverifiedShow Answer

Which of the following is the best example of a good advertising campaign objective?

Correct AnswerverifiedShow Answer

Hope demonstrates how her company's new professional stain remover works.This demonstration is part of the ____ step of the personal-selling process.

Correct AnswerverifiedShow Answer

L'eggs Pantyhose often sends potential customers free trails of its pantyhose in the mail.This is an example of _____.

Correct AnswerverifiedShow Answer

Dollar General and Dollar Tree are considered

Correct AnswerverifiedShow Answer

Polly,Inc.purchases supplies such as paper and seat covers directly from manufacturers and then sells them to other firms.Polly,Inc.is a(n) _____.

Correct AnswerverifiedShow Answer

Automobile manufacturers advertise their cars on the Internet,radio,television,and billboards;in newspapers and magazines;and by direct mail.In this example,radio,TV,newspapers,magazines,and direct mail are called advertising _____.

Correct AnswerverifiedShow Answer

All of the following are benefits of advertising except:

Correct AnswerverifiedShow Answer

Staples,Babies 'R' Us,and Petsmart are examples of _____.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Department stores are large retail estab...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

A _____ is a piece,of up to 3,000 words,prepared by an organization for inclusion in a particular publication.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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