Question 1

What are the major steps in the consumer buying decision process? Describe the factors that are believed to affect this process.

Accepted Answer

Consumers go through recognizing the pro...

Question 2

Teenagers spend billions of dollars on stereo equipment and compact discs.They have the ability,willingness,and authority to purchase such products because of their perceived need.These teenagers are an example of a(n) ____ market.

Accepted Answer

A)   consumer
B)   business-to-business
C)   producer
D)   governmental
E)   institutionalF) A) and B)
G) A) and C)

Question 3

A marketing information system manages information from both internal and external sources.

Accepted Answer

A) True 
 B)False

Question 4

The effects of economic conditions on consumers' ability and willingness to buy would best be called ____ forces.

Accepted Answer

A)   technological
B)   sociocultural
C)   competitive
D)   economic
E)   legal and regulatoryF) A) and E)
G) A) and D)

Question 5

The exchange function involves buying,selling,and transporting.

Accepted Answer

A) True 
 B)False

Question 6

What does it mean for a firm to have a strong production orientation? How does this differ from the marketing concept?

Accepted Answer

A strong production orientation refers t...

Question 7

Federated Insurance wants to expand its line of life insurance products by introducing a new policy.In keeping with the marketing concept,it likely will research all of the following except

Accepted Answer

A)   what price level is acceptable to customers.
B)   what features potential customers are most interested in.
C)   who the major competitor's most recent buyers are.
D)   what promotional activities will best illustrate the new product's benefits.
E)   where the product should be distributed.F) A) and B)
G) None of the above

Question 8

Business-to-business markets include all of the following except ____ markets.

Accepted Answer

A)   producer
B)   governmental
C)   institutional
D)   financial
E)   resellerF) A) and B)
G) A) and C)

Question 9

General Mills is setting up a marketing information system to keep track of marketing trends.External sources of marketing data include all of the following except

Accepted Answer

A)   raw material suppliers.
B)   forecasts about general economic conditions.
C)   the company's historical sales data.
D)   customers.
E)   competitors' activities.F) None of the above
G) A) and B)

Question 10

During the 1950s,the marketing concept began to develop as business managers recognized that they were not primarily producers or sellers but rather were in the business of

Accepted Answer

A)   satisfying customers' needs.
B)   researching new technologies.
C)   developing human resources.
D)   developing corporate cultures.
E)   creating positive public relations.F) All of the above
G) B) and E)

Question 11

A marketing plan is a written document that specifies an organization's resources,objectives,and strategy.

Accepted Answer

A) True 
 B)False

Question 12

One way to segment a market is according to whether the purchaser is a consumer or a business-to-business user.

Accepted Answer

A) True 
 B)False

Question 13

From the start of the Industrial Revolution until the early twentieth century,business had a strong production orientation.

Accepted Answer

A) True 
 B)False

Question 14

Long-range marketing plans typically cover two years.

Accepted Answer

A) True 
 B)False

Question 15

A fairly recent technology-related tool that many companies use to solicit feedback from customers about the company's existing or upcoming products is

Accepted Answer

A)   social media.
B)   sales forecasts.
C)   consumer buying behavior.
D)   market segmenting.
E)   customer relationship management.F) All of the above
G) A) and E)

Question 16

When Coca-Cola decides to develop a new product,it creates the product itself,determines the price the new product will sell for,decides how to distribute the product to consumers,and develops a promotion campaign to inform the market of the new product.Coca-Cola has created a(n)

Accepted Answer

A)   marketing strategy.
B)   consumer market.
C)   undifferentiated approach.
D)   market segmentation.
E)   marketing mix.F) A) and C)
G) All of the above

Question 17

There are four kinds of utility: time,form,place,and price.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is least likely to be a factor in developing a sales forecast?

Accepted Answer

A)   Geographic area in which the product is sold
B)   Last year's sales
C)   Entire product line
D)   Number of salespeople employed by the firm's major competitors
E)   Expected level of marketing effortF) C) and D)
G) B) and D)

Question 19

Topps,a company that produces baseball cards,develops its products to appeal primarily to males who are baseball fans.This group is Topps's

Accepted Answer

A)   business-to-business market.
B)   market segmentation.
C)   promotion strategy.
D)   target market.
E)   marketing mix.F) B) and D)
G) A) and B)

Question 20

Pepsi wants to determine how popular its new soft drink will be before launching it nationwide.What will Pepsimost likely use?

Accepted Answer

A)   Its marketing information system
B)   External data
C)   Internal data
D)   Marketing research
E)   Employee surveyF) B) and C)
G) B) and E)

Exam 11: Building Customer Relationships Through Effective Marketing

Business-to-business markets include all of the following except ____ markets.

Correct AnswerverifiedShow Answer

A fairly recent technology-related tool that many companies use to solicit feedback from customers about the company's existing or upcoming products is

Correct AnswerverifiedShow Answer

What are the major steps in the consumer buying decision process? Describe the factors that are believed to affect this process.

Correct AnswerverifiedConsumers go through recognizing the pro...View AnswerShow Answer

Pepsi wants to determine how popular its new soft drink will be before launching it nationwide.What will Pepsimost likely use?

Correct AnswerverifiedShow Answer

What does it mean for a firm to have a strong production orientation? How does this differ from the marketing concept?

Correct AnswerverifiedA strong production orientation refers t...View AnswerShow Answer

When Coca-Cola decides to develop a new product,it creates the product itself,determines the price the new product will sell for,decides how to distribute the product to consumers,and develops a promotion campaign to inform the market of the new product.Coca-Cola has created a(n)

Correct AnswerverifiedShow Answer

A marketing plan is a written document that specifies an organization's resources,objectives,and strategy.

Correct AnswerverifiedShow Answer

A marketing information system manages information from both internal and external sources.

Correct AnswerverifiedShow Answer

Teenagers spend billions of dollars on stereo equipment and compact discs.They have the ability,willingness,and authority to purchase such products because of their perceived need.These teenagers are an example of a(n) ____ market.

Correct AnswerverifiedShow Answer

The effects of economic conditions on consumers' ability and willingness to buy would best be called ____ forces.

Correct AnswerverifiedShow Answer

During the 1950s,the marketing concept began to develop as business managers recognized that they were not primarily producers or sellers but rather were in the business of

Correct AnswerverifiedShow Answer

Topps,a company that produces baseball cards,develops its products to appeal primarily to males who are baseball fans.This group is Topps's

Correct AnswerverifiedShow Answer

The exchange function involves buying,selling,and transporting.

Correct AnswerverifiedShow Answer

General Mills is setting up a marketing information system to keep track of marketing trends.External sources of marketing data include all of the following except

Correct AnswerverifiedShow Answer

Federated Insurance wants to expand its line of life insurance products by introducing a new policy.In keeping with the marketing concept,it likely will research all of the following except

Correct AnswerverifiedShow Answer

There are four kinds of utility: time,form,place,and price.

Correct AnswerverifiedShow Answer

Long-range marketing plans typically cover two years.

Correct AnswerverifiedShow Answer

One way to segment a market is according to whether the purchaser is a consumer or a business-to-business user.

Correct AnswerverifiedShow Answer

From the start of the Industrial Revolution until the early twentieth century,business had a strong production orientation.

Correct AnswerverifiedShow Answer

Which of the following is least likely to be a factor in developing a sales forecast?

Correct AnswerverifiedShow Answer

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Consumers go through recognizing the pro...
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A strong production orientation refers t...
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