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Exam 16: Social Media, E-Business, and Accounting

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Question 81

Multiple Choice

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Amazon.com has a ____ model.

A) B2B
B) C2C
C) B2C
D) barter
E) C2B

F) A) and E)
G) None of the above

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Question 82

Multiple Choice

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What does "stickiest" refer to in regard to social media?

A) Users who "stick" other friends to the site
B) Social media sites that use cookies to "stick" users to their site
C) Social media sites that connect users with other social media sites
D) Companies that use social media to "stick" separate companies together in order to gain customers
E) Users spending a great deal of time at a particular site

F) A) and E)
G) A) and D)

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Question 83

Multiple Choice

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Which of the following is the last step in building a social media plan?

A group of shared business characteristics and behaviors is referred to as a business model.

What do users say is their primary reason for using social media?

Approximately what percentage of Americans use the Internet?

There are no such things as special e-business resources.

A cookie is a small piece of software code saved in the cloud.

When were Facebook and Twitter were created?

Data mining can only occur if a company is using cloud computing.

Which of the following would be part of a media sharing site?

One type of B2B model focuses on

Social media is used by businesses to interact with existing consumers not to gain new consumers.

____ post ratings of products and services and contribute to and edit articles in wikis.

Sources of revenue flowing into the firm are referred to as channels.

An Internet consulting company uses its Web site to allow its corporate clients to obtain information, analyze data, and ask questions. This consulting company is using a ____ model.

Mystarbucksidea.com.com is an example of a ____ site.

Describe three modified versions of B2B and B2C.

Pure Training, Inc. Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies. One principle its trainers focus on is customer service. Pure Training emphasizes the importance of connecting with potential and current customers as well as improving customer service. Developing a social media presence is another focus of Pure Training in its entrepreneur-based sessions. The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media. Pure Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence. -Refer to Pure Training, Inc. If clients (the business owners) were asking for workshops to allow their customers to listen to audio files about their product or service, Pure Training would be organizing ____ workshops.

What is usually the primary revenue stream for online auction sites such as eBay?