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Exam 16: Social Media, E-Business, and Accounting

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Question 1

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Which of the following is true about marketing messages and social media?

A) Traditional marketing message are top down, similar to social media messages.
B) Social media messages are typically bottom up.
C) Social media marketing messages are not like traditional marketing messages.
D) Social media follows traditional marketing messages and how they are distributed.
E) Traditional marketing message are bottom up.

F) A) and D)
G) B) and E)

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Question 2

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Sources of revenue flowing into the firm are referred to as revenue streams.

A) True
B) False

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Question 3

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A variety of special e-business resources are generally needed by the firm to successfully carry on any significant e-business activities.

Which of the following most accurately describes a podcast?

A ____ is a source of revenue flowing into the firm.

Commerce through smartphones and other mobile devices is known as

Facebook has one of the largest social networks and one of the "stickiest" Web sites.

Academic Standard, Inc. (ASI) Academic Standard, Inc. (ASI) , sells its products through the Internet. Amanda is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy. Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet. -Refer to Academic Standard, Inc. All except ____ forces are primary external environmental forces that ASI needs to be mindful of in regard to the company's use of technology.

How is LinkedIn different than most social networking sites?

Millenials are tech-savvy digital natives born after 1990.

An Internet distributor of office supplies has a system of bidding and awarding contracts online for customer purchases. This is most likely a ____ model.

Provide at least two examples of how crowdsourcing can be used by a company. Be specific and provide realistic scenarios.

If Jumble Bee Toys starts a type of computer usage in which services stored on the Internet are provided to users on a temporary basis, the company is using

What are KPIs, and what role do they play for a company? What are some typical KPIs that an online retailer might use?

Forrester Research, Inc., offers business research on a subscription business model basis.

Which of the following is not one of the top four social networking sites used by business?

eBay is an example of a brokerage e-business model.

For most companies, all except ____ are some of the most popular objectives in regard to a social media plan.

Which of the following type of individual who uses social media maintains a profile and visits social networking sites?

Rebecca is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics business because she knows that