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Exam 14: Wholesaling, Retailing, and Physical Distribution

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Question 81

Multiple Choice

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An arcade within a restaurant that has various video games customers must pay to play is an example of

A) direct selling.
B) direct-response marketing.
C) automatic vending.
D) a specialty retailer.
E) the party plan.

F) A) and C)
G) C) and E)

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Question 82

Multiple Choice

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A retailer is a middleman who

A) transfers products from the manufacturer to the consumer without taking ownership of the goods.
B) transfers products from the manufacturer to the consumer and takes ownership of the goods.
C) sells products to wholesalers, who then sell the goods to consumers.
D) works on consignment.
E) does not interact directly with the consumer.

F) B) and D)
G) A) and B)

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Question 83

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A neighborhood shopping center usually has at least one large department store to attract customers to the center.

The three types of vertical marketing systems are

In order to purchase Longaberger baskets or Pampered Chef kitchen items, you must buy it from a friend or coworker who is acting as a host. These three companies use

Anheuser-Busch Brewing purchases Lone Star Distribution, a beer distribution company in San Antonio, Texas. This is an example of a(n) ____ VMS.

Regional shopping centers sometimes contain hotels.

Gap Inc., Radio Shack, and Foot Locker are examples of

According to the U.S. Bureau of the Census, a department store is a retail store that employs fifteen or more employees.

All of the following are basic factors in the selection of a channel of distribution except the

The Lakeview Coal Mine processes its coal and delivers it across a river to its end customer, Lakeview Power and Light. The most effective transportation mode of the processed coal would be by ship.

A retail outlet that sells a single category of merchandise is known as a

____ shopping centers usually consist of several small convenience and specialty stores, such as small grocery stores, drugstores, gas stations, and fast-food restaurants.

The cost of storing products until they are purchased or shipped to customers is called ____ cost.

Direct marketing is the marketing of products to customers through face-to-face sales presentations at home or in the workplace.

All those activities concerned with the efficient movement of products from the producer to the ultimate user are called

Marketing that occurs when a retailer advertises a product and makes it available through mail or telephone or online orders is called

Home Depot, Toys "R" Us, and Office Depot are examples of

XYZ & ABC XYZ Furniture is a manufacturer of contemporary furniture that sells its products through retail stores throughout the country. XYZ management wants to explore different channels of distribution and feels that the company should use all available outlets to sell its products. ABC Distributors has brought a proposal to the company to be its wholesaler. As a wholesaler, ABC represents many different companies and sells various products to many different retailers. ABC hopes that, with such a wide variety, the company will be able to keep profits high if one product or manufacturer should fail. -Refer to XYZ & ABC. When the XYZ management feels that it should use all available outlets for its furniture, what type of distribution is the company interested in using?

A clothing retailer has been striving to reduce the costs of its inventory, but many of its customers are switching to competitors because they do not want to wait for the retailer to order the items. This retailer is experiencing