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Exam 13: Distributing and Promoting Products

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Question 41

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In preparing for summer sales, Sunsheen Tanning Products is placing in its retail outlets life-size cardboard cutouts of this year's Miss Tan America that attach to existing store displays.The cutout, featuring Miss Tan America in a bikini holding a bottle of lotion, is an example of a(n) _____.

A) deceptive advertising practice
B) outdoor advertisement
C) point-of-purchase display
D) trade sales promotion method
E) in-store demonstration

F) A) and E)
G) C) and D)

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Question 42

Multiple Choice

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The types of planned shopping centers are

A) neighborhood, convenience, or regional.
B) convenience, community, or neighborhood.
C) community, regional, or national.
D) regional, community, neighborhood, lifestyle.
E) international, neighborhood, or national.

F) A) and E)
G) A) and D)

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Question 43

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Wally's Hardware store is located in a small town in the Midwest.This store would best be classified as a (n) _____.

Institutional advertising is by far the most common type of advertising and receives the largest share of advertising expenditures.

Post Oak Mall contains two department stores, numbers specialty stores, a movies theater, and various restaurants, Since it does not contain any convenience stores, Post Oak Mall is an example of a (n) _____ shopping center.

A large restaurant with locations throughout the United States has a long-term partnership with Tyson for its poultry and a produce distributor for its fruits and vegetables.These relationships reduce inefficiencies and costs and result in higher customer satisfaction.This restaurant is successfully using _____.

Discount stores are self-service merchandise outlets that sell goods at lower prices than usual and

When a retail store such as Sears offers a one-day promotion for an extra 15 percent off to customers holding a charge account with them, it is attempting to:

R&P Inc. R&P Inc.is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities.R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally, management would like to focus more on publicity-based PR.By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign. -Refer to R&P Inc.During which step of the personal selling process should an R&P salesperson ask the prospect to buy the product?

When Estée Lauder offers a free gift with a $15 purchase of its product from a retail outlet, it is specifically using what type of promotional technique?

Intensive distribution is the use of only a portion of the available outlets for a product in each geographic area.

R&P Inc. R&P Inc.is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities.R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally, management would like to focus more on publicity-based PR.By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign. -The Spirit connection buys team logo gear from manufacturers and then sells the gear directly to consumers.The Spirit connection is a _____.

Determining the location and demographics of people in the advertising target, the content of the message, and the characteristics of the audiences reached by various media is done when creating the advertising message.

Advertising may be broadly classified into three groups:

If Jeans Inc.wants to ensure that customers receive a consistent message about its product, it should use the concept of _____.

If Home Depot, Delta Faucets, and Armstrong Floor Coverings pay for a television show about remodeling a kitchen on the Home and Garden Network, these companies are ____ the show.

A feature article is a type of publicity that is generally one typed page of about three hundred words.

Compare and contrast institutional advertising and primary-demand advertising.Which type is the American Dairy Association using with its "Drink More Milk" campaign?

The sales force for Stanley Tool Corp.has been instructed to offer a 10 percent discount to its retailers on all units ordered in excess of the previous month's order amount.The offer will be extended to Stanley's independent retailers, applicable to several small hardware lines.The objective of this type of sales promotion is to:

Dan has an educational background in computer engineering.He works for IBM by assisting major customers with understanding how to install, use, and troubleshoot their networked computer systems.Dan would be best classified as a(n) _____.