Question 1

Multiple packaging does not work well for

Accepted Answer

A)   infrequently used products.
B)   products that are easy to store.
C)   aiding consumer acceptance.
D)   two-for-one price offers.
E)   shelf-space maximisation.F) B) and E)
G) A) and B)

Question 2

Toyota was recently able to endure challenging times that required massive recalls affecting several million of its vehicles.Toyota has relied on its ___ to survive and continue to prosper.

Accepted Answer

A)   brand extension
B)   family branding
C)   individual branding
D)   brand equity
E)   brand loyaltyF) None of the above
G) B) and D)

Question 3

Your Way, Inc.
Eric buys companies that are small or companies in financial trouble.He helps these companies turn around and develop a competitive advantage.The company that he recently purchased is called Your Way, Inc.The company sells men's clothing and accessories.Your Way keeps the sewing machines for clothes manufacturing at a separate production facility so that the store location space can be reserved for display and selling.
After looking over the different products available, Eric realised that the company's previous owner was not aware of the product life-cycle because the company kept items that were obviously too old and out of date.Also, because of the high turnover, employees did not have good knowledge of the different product lines and did not know the difference between a product line and a product mix.To move the company forward, Eric thought of the following two measures: first, developing a new product to incorporate into the product mix; and second, eliminating the out-of-date products.
-Refer to Your Way, Inc.If Eric wanted to teach his employees about the stages of a product's life-cycle, he should talk about all of the following except

Accepted Answer

A)   expansion.
B)   decline.
C)   introduction.
D)   growth.
E)   maturity.F) A) and D)
G) None of the above

Question 4

All of the activities involved in developing and providing a container for a product are called

Accepted Answer

A)   packaging.
B)   advertising.
C)   labelling.
D)   containerisation.
E)   parcelling.F) A) and C)
G) A) and E)

Question 5

Generic brands are becoming more popular with today's price-conscious shoppers.

Accepted Answer

A) True 
 B)False

Question 6

The product life-cycle stage in which there is a rapid sales increase, other firms have begun to market competing products, and lower unit costs and an overall tendency toward increased profit prevail is called

Accepted Answer

A)   growth.
B)   extension.
C)   introduction.
D)   decline.
E)   maturity.F) B) and E)
G) B) and D)

Question 7

Iron ore in a steel plant is an example of

Accepted Answer

A)   supplies.
B)   component parts.
C)   raw materials.
D)   process materials.
E)   accessory equipment.F) B) and C)
G) D) and E)

Question 8

If, in the midst of daily operating activities, Jane Smith finds that the office has run out of paper for the copy machine, she quickly purchases more at the local office supply store.In this case, she is a

Accepted Answer

A)   specialty shopper.
B)   convenience shopper.
C)   business customer.
D)   supply purchaser.
E)   personal consumer.F) A) and B)
G) B) and D)

Exam 12: Aproduct Development and Pricing Strategies

All of the activities involved in developing and providing a container for a product are called

Correct Answer
verified

Iron ore in a steel plant is an example of

Correct Answer
verified

If, in the midst of daily operating activities, Jane Smith finds that the office has run out of paper for the copy machine, she quickly purchases more at the local office supply store.In this case, she is a

Correct Answer
verified

Multiple packaging does not work well for

Correct Answer
verified

Toyota was recently able to endure challenging times that required massive recalls affecting several million of its vehicles.Toyota has relied on its ___ to survive and continue to prosper.

Correct Answer
verified

The product life-cycle stage in which there is a rapid sales increase, other firms have begun to market competing products, and lower unit costs and an overall tendency toward increased profit prevail is called

Correct Answer
verified

Generic brands are becoming more popular with today's price-conscious shoppers.

Correct Answer
verified

Correct Answer
verified

Exam 12: Aproduct Development and Pricing Strategies

All of the activities involved in developing and providing a container for a product are called

Correct AnswerverifiedShow Answer

Iron ore in a steel plant is an example of

Correct AnswerverifiedShow Answer

If, in the midst of daily operating activities, Jane Smith finds that the office has run out of paper for the copy machine, she quickly purchases more at the local office supply store.In this case, she is a

Correct AnswerverifiedShow Answer

Multiple packaging does not work well for

Correct AnswerverifiedShow Answer

Toyota was recently able to endure challenging times that required massive recalls affecting several million of its vehicles.Toyota has relied on its ___ to survive and continue to prosper.

Correct AnswerverifiedShow Answer

The product life-cycle stage in which there is a rapid sales increase, other firms have begun to market competing products, and lower unit costs and an overall tendency toward increased profit prevail is called

Correct AnswerverifiedShow Answer

Generic brands are becoming more popular with today's price-conscious shoppers.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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