Question 1

Which of the following activities is most likely to be performed by someone responsible for supply chain management?

Accepted Answer

A)   developing an effective advertising campaign for a particular line of products
B)   establishing a budget for the firm's next fiscal year
C)   finding ways to handle the return of goods and recycled materials
D)   holding focus groups to learn what consumers want in new productsE) C) and D)
F) A) and D)

Question 2

Vending machines are used primarily to sell goods where consumers have little interest in convenience.

Accepted Answer

A) True 
 B)False

Question 3

The main difference between agents and brokers is that agents perform a wide array of marketing functions while brokers only negotiate exchanges between buyers and sellers.

Accepted Answer

A) True 
 B)False

Question 4

Although SellSmart brings together buyers and sellers and helps negotiate exchanges, it does not actually take title to any of the goods being traded. SellSmart would be classified as an agent or broker.

Accepted Answer

A) True 
 B)False

Question 5

A firm that makes wholesale sales cannot also legally make retail sales.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?

Accepted Answer

A)   Pete purchased a box of cereal at a local grocery store with a coupon on the box.
B)   Pamela purchased a phone at a big-box retailer's special tech department.
C)   Phoebe purchased a set of towels featured in a department store's lower level.
D)   Patrick purchased a book on the history of the U.S. by sending in an order form attached to a pamphlet sent to the customer by the publisher.E) C) and D)
F) None of the above

Question 7

In multilevel marketing, salespeople not only sell the product, they also recruit other people to sell the product.

Accepted Answer

A) True 
 B)False

Question 8

________ are merchant wholesalers who perform all of the distribution functions.

Accepted Answer

A)   Retailers
B)   Intensive contact wholesalers
C)   Total-capacity wholesalers
D)   Full-service wholesalersE) A) and C)
F) All of the above

Question 9

Seasonal goods are kept in storage warehouses.

Accepted Answer

A) True 
 B)False

Question 10

In order to succeed in today's market, all retailers must compete with low prices.

Accepted Answer

A) True 
 B)False

Question 11

Producers of shopping goods such as furniture, appliances, and clothing usually rely on an exclusive distribution strategy.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following assessments of online retailing is most accurate?

Accepted Answer

A)   Online retailing has two major advantages over traditional businesses: simplicity and very low start-up costs.
B)   One of the reasons online retailing firms have been so successful has been their ability to deal with customer complaints and provide personalized services more efficiently than traditional firms.
C)   Traditional retailers seldom find much success when they attempt to incorporate online selling into their businesses.
D)   The line between online retailing and traditional retailing is blurring as traditional retailers go online.E) A) and B)
F) A) and C)

Question 13

Manufacturers are usually able to perform marketing functions, such as transporting, advertising, and storing, faster and more cheaply than marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 14

Diamond Motor Car Company produces some of the most luxurious and expensive cars in the world. Typically, only a single dealership is authorized to sell its cars in certain major cities. In less populous areas, Diamond authorizes a single dealer for an entire state or region. The manufacturer of Diamond automobiles is using a(n)  ________ distribution strategy for its product.

Accepted Answer

A)   intensive
B)   primary
C)   extrinsic
D)   exclusiveE) None of the above
F) B) and C)

Exam 15: Distributing Products

In multilevel marketing, salespeople not only sell the product, they also recruit other people to sell the product.

Correct Answer
verified

The main difference between agents and brokers is that agents perform a wide array of marketing functions while brokers only negotiate exchanges between buyers and sellers.

Correct Answer
verified

A firm that makes wholesale sales cannot also legally make retail sales.

Correct Answer
verified

Which of the following activities is most likely to be performed by someone responsible for supply chain management?

Correct Answer
verified

Producers of shopping goods such as furniture, appliances, and clothing usually rely on an exclusive distribution strategy.

Correct Answer
verified

Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?

Correct Answer
verified

Correct Answer
verified

Seasonal goods are kept in storage warehouses.

Correct Answer
verified

In order to succeed in today's market, all retailers must compete with low prices.

Correct Answer
verified

Which of the following assessments of online retailing is most accurate?

Correct Answer
verified

Vending machines are used primarily to sell goods where consumers have little interest in convenience.

Correct Answer
verified

Although SellSmart brings together buyers and sellers and helps negotiate exchanges, it does not actually take title to any of the goods being traded. SellSmart would be classified as an agent or broker.

Correct Answer
verified

Manufacturers are usually able to perform marketing functions, such as transporting, advertising, and storing, faster and more cheaply than marketing intermediaries.

Correct Answer
verified

________ are merchant wholesalers who perform all of the distribution functions.

Correct Answer
verified

Exam 15: Distributing Products

In multilevel marketing, salespeople not only sell the product, they also recruit other people to sell the product.

Correct AnswerverifiedShow Answer

The main difference between agents and brokers is that agents perform a wide array of marketing functions while brokers only negotiate exchanges between buyers and sellers.

Correct AnswerverifiedShow Answer

A firm that makes wholesale sales cannot also legally make retail sales.

Correct AnswerverifiedShow Answer

Which of the following activities is most likely to be performed by someone responsible for supply chain management?

Correct AnswerverifiedShow Answer

Producers of shopping goods such as furniture, appliances, and clothing usually rely on an exclusive distribution strategy.

Correct AnswerverifiedShow Answer

Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Seasonal goods are kept in storage warehouses.

Correct AnswerverifiedShow Answer

In order to succeed in today's market, all retailers must compete with low prices.

Correct AnswerverifiedShow Answer

Which of the following assessments of online retailing is most accurate?

Correct AnswerverifiedShow Answer

Vending machines are used primarily to sell goods where consumers have little interest in convenience.

Correct AnswerverifiedShow Answer

Although SellSmart brings together buyers and sellers and helps negotiate exchanges, it does not actually take title to any of the goods being traded. SellSmart would be classified as an agent or broker.

Correct AnswerverifiedShow Answer

Manufacturers are usually able to perform marketing functions, such as transporting, advertising, and storing, faster and more cheaply than marketing intermediaries.

Correct AnswerverifiedShow Answer

________ are merchant wholesalers who perform all of the distribution functions.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

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verified

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verified

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verified

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verified

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verified

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Correct Answer
verified

Correct Answer
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