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A market consists of potential buyers of a good or service.However,for a market to exist:


A) the business requires wholesalers and retailers.
B) one firm must dominate in sales and product development.
C) people must have unsatisfied wants and needs as well as a willingness and ability to buy.
D) the product must be laboratory tested and approved by the Food and Drug Administration FDA) .

E) All of the above
F) B) and D)

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As a result of corporate downsizing,Alex lost his job as an information systems manager for a large telecommunications company.A bonafide computer geek in his own right,Alex knew that several of his past company contacts often outsourced their computer problems.He decided it was a good time to test the waters and see if he could secure enough computer clients to be in business for himself.His success demonstrated that:


A) starting your own business can quickly provide security and profits.
B) people always tend to hire people they know from past associations.
C) the service sector is not an area of significant growth.
D) successful big businesses often create profitable opportunities for small businesses.

E) A) and B)
F) All of the above

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Yesterday,on Facebook™,one of Pam's friends suggested that she spread the word about Mia Bella Boutique™,an online company that designs hats and shoes.If Pam's efforts generate 25 more people to spread the word,Pam will receive 30% off her order.Mia Bella is utilizing ______________ ,an effective strategy for increasing awareness and market share for web-based businesses.


A) affiliate marketing
B) viral voice
C) friend to foe marketing
D) guerilla marketing

E) All of the above
F) C) and D)

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Angel investors are the government agencies that invest money in new companies before they go public.

A) True
B) False

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Micropreneurs is a term used to describe entrepreneurs who focus on the continued growth of their businesses.

A) True
B) False

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Employees of small businesses often have greater job satisfaction than do employees of larger firms.One reason for this difference in job satisfaction is that employees of small businesses often:


A) earn higher wages.
B) receive more vacation time.
C) get more respect from their bosses.
D) have more job security and better fringe benefits.

E) C) and D)
F) A) and B)

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Small businesses are important to the U.S.economy because:


A) they fill-in the gaps when large businesses want to let workers go on vacation;or when large businesses want to temporarily cease production
B) banks and other financial services companies would not have borrowing customers,because small businesses borrow more than large businesses
C) they pay most of the tax revenue collected by the U.S.government
D) they create over 60% of new jobs each year and generate over 50% of the U.S.GDP

E) B) and D)
F) A) and D)

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The primary concern of micropreneurs is to balance the risk of starting your own business with the desire to build a powerful organization earning significant profits.

A) True
B) False

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A detailed written statement that describes the nature of the business,the target market,the firm's competitive advantages,as well as the owner's resources and qualifications is a:


A) business plan.
B) entrepreneurial mission statement.
C) profit and loss statement.
D) professional action plan.

E) A) and B)
F) B) and D)

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Which of the following best describes the difference between an intrapreneur and an entrepreneur?


A) Intrapreneurs start nonprofit organizations while entrepreneurs start profit-seeking businesses
B) Intraprenuers are practical while entrepreneurs are creative
C) Intrapreneurs work within existing corporations while entrepreneurs assume the risks of starting their own business
D) Intrapreneurs limit their efforts to financial investments,while entrepreneurs are involved in the management of all areas of a business

E) A) and C)
F) All of the above

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Carrie,a student at Metropolitan Community College,dreams of starting her own business.In an effort to learn as much as she can about small business management,she talked to four friends who each offered their advice.Which of these suggestions is likely to help Carrie the most?


A) The best way to learn about running a business is by getting hands-on experience.You should quit school and put your dream into action.
B) Take courses related to small business management and look for a job with a successful businessperson,preferably in your field of interest.
C) Since every business is unique,don't worry about advice from others.Go to a bank,get a business loan,and live your dream.
D) Starting and managing a small business requires little more than common sense.If your idea is unique,hard work will guarantee your success.

E) B) and D)
F) C) and D)

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It is important for an entrepreneur to be highly energetic.

A) True
B) False

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Southwest College received a government grant to establish a business incubator.This facility will offer:


A) local government agencies assistance in obtaining funds for urban renewal.
B) area businesses advice on employee benefits and ways to reduce taxes.
C) venture capitalists an opportunity to identify new entrepreneurs.
D) new businesses low-cost office space with basic business services.

E) All of the above
F) A) and D)

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Compared to employees of large businesses,small business employees are less satisfied with their work because they see their jobs as less challenging.

A) True
B) False

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An entrepreneur's personal financial position will have a minor impact on negotiations with bankers for a small business loan.

A) True
B) False

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Success in running a business depends on knowing your customers,managing your employees,and keeping efficient records.

A) True
B) False

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John,James,and Frank wanted to open J2F Sports Bar that offers unique brands of beer,weekend entertainment,and a limited menu.In one of the preliminary meetings,James presented a list of reasons that small businesses fail.Although many of the ideas on this list were applicable to many types of business,one challenge pertained specifically to the restaurant and bar business.The challenge he referred to was:


A) Underestimating how much time it will take to build a market.
B) Borrowing money without planning just how and when to pay it back.
C) Carrying habits of personal extravagance into the business.
D) Some of the easiest businesses to start have the least growth and greatest failure rate.

E) B) and C)
F) C) and D)

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The easiest businesses to start are those that offer the greatest profit potential.

A) True
B) False

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To be successful,entrepreneurs are dependent on the support of others for encouragement.

A) True
B) False

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While the Small Business Administration provides management advice to new business owners,it is not empowered to provide financial assistance.

A) True
B) False

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