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Exam 15: Distributing Products

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Question 111

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Although air transport currently accounts for only a small percentage of all shipments,it has become a critical mode in many industries.

A) True
B) False

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Question 112

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What is utility? What are the major types of utility? Give an example of how marketing intermediaries can provide each type of utility.

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Utility is the value,or want-satisfying ...

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Question 113

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Merchant wholesalers do not take title to the goods they handle.

Delacroix Shoes produces top-quality high-fashion shoes,designed for the person concerned about style.Delacroix gives only a few preferred retailers in a given market area the right to market its product.Delacroix Shoes uses:

Direct mail,telemarketing,and catalog sales are all common examples of:

In an) ____________ distribution system all of the organizations in the channel of distribution are owned by one firm.

The use of pipelines should decline in the future because this mode is suitable only for shipping petroleum.

One way that marketers can provide utility is by making sure the good is available at a location that is convenient for consumers.

Wholesalers may provide market information and business consulting services.

Which of the following firms would be most likely to use a selective distribution strategy for its products?

Denise Shipman works in the marketing department of a major manufacturing firm.She spends a great deal of time trying to coordinate the movement of materials,parts,finished goods,and information through all of the organizations involved in the distribution process.These activities suggest that Denise's job responsibilities focus on supply chain management.

Hartselle Home Products,Inc. ,manufactures a variety of inexpensive household gadgets.The company has decided to cut costs by eliminating all of the marketing intermediaries who help distribute its products.Hartselle will be able to reduce its total marketing costs by eliminating the marketing functions these intermediaries perform.

Corinne is a marketing manager who specializes in logistical problems.In her position,Corrine is likely to focus mainly on managing the flow of goods,and leave issues about how to manage the flow of information to managers in other areas of marketing.

In the battle between electronic retailers and traditional "bricks and mortar" retailers,the electronic retailers seem to have all of the advantages needed to emerge as the clear winners.

Stores that remain open 24 hours a day,seven days a week are providing _________ utility to their customers.

Some Web sites are trying to improve their service by providing assistance from a real person.

__________ warehouses are used to hold products for a relatively long time.

Which of the following statements about channels of distribution is most accurate?

Marketing intermediaries that solicit orders from retailers or other wholesalers and have the products delivered directly from the producer to the buyer are known as:

Jack Deck is a computer salesperson for a major retail electronics chain.When he advises customers to help them select a computer that will meet their needs,Jack is providing information utility.