Question 1

Marketing is different in B2B markets from marketing to consumer markets.Identify and explain three differences between the business-to-business market and the consumer market.

Accepted Answer

Students will choose three of the follow...

Question 2

) The last step in the marketing process often includes:

Accepted Answer

A)  collecting the cash from sales to consumers.
B)  developing a written report to summarize the results of the period's marketing activities.
C)  deciding the best way to distribute the product.
D)  building relationships with customers.E) B) and C)
F) B) and D)

Question 3

In order to be successful,marketers avoid small market segments in favour of larger targets.

Accepted Answer

A) True 
 B)False

Question 4

Andre is a real estate agent who has an idea for a software program that will help perform real estate appraisals more quickly and more accurately.He has worked with a friend who is good at programming to develop a detailed description of what the software will do and how it differs from existing applications.Now Andre has taken this description and shown it to a number of fellow real estate agents to see if his idea appeals to them.Andre is engaging in:

Accepted Answer

A)  prototype outsourcing.
B)  test marketing.
C)  concept testing.
D)  word-of-mouth advertising.E) All of the above
F) A) and B)

Question 5

Which of the following refers to the time period from our country's first settlers through the early 1900s?

Accepted Answer

A)  Production era
B)  Selling era
C)  Marketing era
D)  Customer relationship eraE) A) and D)
F) A) and C)

Question 6

Promotion includes personal selling and word-of-mouth efforts to persuade people to buy a firm's goods or services.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following involves the analysis of markets to identify opportunities and challenges?

Accepted Answer

A)  Market analysis
B)  Marketing research
C)  Opportunity identification
D)  Market prospectingE) B) and C)
F) C) and D)

Question 8

All of the following are likely career opportunities for marketing majors except:

Accepted Answer

A)  personal selling.
B)  accounting.
C)  retailing.
D)  distribution management.E) None of the above
F) All of the above

Question 9

In business-to-business markets,sellers rely on wholesalers and retailers to efficiently distribute their products.

Accepted Answer

A) True 
 B)False

Question 10

The main concern of marketing is to please the stockholders.

Accepted Answer

A) True 
 B)False

Question 11

Marketing research usually begins with secondary data because it is more accurate and more relevant than primary data.

Accepted Answer

A) True 
 B)False

Question 12

Hans has the responsibility for product development,pricing,promotion,and distribution of Hi Vee Vitamins to children.Hans's job would not involve:

Accepted Answer

A)  test marketing.
B)  concept testing.
C)  pollution control.
D)  getting the product to the right place.E) B) and C)
F) C) and D)

Question 13

Which of the following statements is most consistent with today's views on marketing?

Accepted Answer

A)  "There's a sucker born every minute".
B)  "Find out what your competition does and do it better".
C)  "A good promotional campaign can sell anything".
D)  "Learn about your customers and exceed their expectations".E) All of the above
F) B) and C)

Question 14

Successful marketers adjust their product offerings as the level of economic activity changes.

Accepted Answer

A) True 
 B)False

Question 15

A loaf of bread is an example of a product that is always classified as a consumer good.

Accepted Answer

A) True 
 B)False

Question 16

A student admission ticket to the new James Bond movie is an example of market segmentation.

Accepted Answer

A) True 
 B)False

Question 17

The important marketing needs were for distribution and storage during which era?

Accepted Answer

A)  production
B)  sales
C)  marketing concept
D)  customer relationshipE) None of the above
F) B) and C)

Exam 14: Marketing: Building Customer and Stakeholder Relationships

In order to be successful,marketers avoid small market segments in favour of larger targets.

Correct Answer
verified

Marketing is different in B2B markets from marketing to consumer markets.Identify and explain three differences between the business-to-business market and the consumer market.

Correct Answer
verified
Students will choose three of the follow...
View Answer

Correct Answer
verified

A loaf of bread is an example of a product that is always classified as a consumer good.

Correct Answer
verified

) The last step in the marketing process often includes:

Correct Answer
verified

Which of the following refers to the time period from our country's first settlers through the early 1900s?

Correct Answer
verified

All of the following are likely career opportunities for marketing majors except:

Correct Answer
verified

Promotion includes personal selling and word-of-mouth efforts to persuade people to buy a firm's goods or services.

Correct Answer
verified

Successful marketers adjust their product offerings as the level of economic activity changes.

Correct Answer
verified

Which of the following involves the analysis of markets to identify opportunities and challenges?

Correct Answer
verified

Hans has the responsibility for product development,pricing,promotion,and distribution of Hi Vee Vitamins to children.Hans's job would not involve:

Correct Answer
verified

The main concern of marketing is to please the stockholders.

Correct Answer
verified

Which of the following statements is most consistent with today's views on marketing?

Correct Answer
verified

Marketing research usually begins with secondary data because it is more accurate and more relevant than primary data.

Correct Answer
verified

A student admission ticket to the new James Bond movie is an example of market segmentation.

Correct Answer
verified

The important marketing needs were for distribution and storage during which era?

Correct Answer
verified

In business-to-business markets,sellers rely on wholesalers and retailers to efficiently distribute their products.

Correct Answer
verified

Exam 14: Marketing: Building Customer and Stakeholder Relationships

In order to be successful,marketers avoid small market segments in favour of larger targets.

Correct AnswerverifiedShow Answer

Marketing is different in B2B markets from marketing to consumer markets.Identify and explain three differences between the business-to-business market and the consumer market.

Correct AnswerverifiedStudents will choose three of the follow...View AnswerShow Answer

Correct AnswerverifiedShow Answer

A loaf of bread is an example of a product that is always classified as a consumer good.

Correct AnswerverifiedShow Answer

) The last step in the marketing process often includes:

Correct AnswerverifiedShow Answer

Which of the following refers to the time period from our country's first settlers through the early 1900s?

Correct AnswerverifiedShow Answer

All of the following are likely career opportunities for marketing majors except:

Correct AnswerverifiedShow Answer

Promotion includes personal selling and word-of-mouth efforts to persuade people to buy a firm's goods or services.

Correct AnswerverifiedShow Answer

Successful marketers adjust their product offerings as the level of economic activity changes.

Correct AnswerverifiedShow Answer

Which of the following involves the analysis of markets to identify opportunities and challenges?

Correct AnswerverifiedShow Answer

Hans has the responsibility for product development,pricing,promotion,and distribution of Hi Vee Vitamins to children.Hans's job would not involve:

Correct AnswerverifiedShow Answer

The main concern of marketing is to please the stockholders.

Correct AnswerverifiedShow Answer

Which of the following statements is most consistent with today's views on marketing?

Correct AnswerverifiedShow Answer

Marketing research usually begins with secondary data because it is more accurate and more relevant than primary data.

Correct AnswerverifiedShow Answer

A student admission ticket to the new James Bond movie is an example of market segmentation.

Correct AnswerverifiedShow Answer

The important marketing needs were for distribution and storage during which era?

Correct AnswerverifiedShow Answer

In business-to-business markets,sellers rely on wholesalers and retailers to efficiently distribute their products.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Students will choose three of the follow...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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